News & Articles

Effortlessly Switch from WooCommerce to ONCORD with FUEL’s comprehensive Data Migration Service

Discover how FUEL's comprehensive Data Migration Service makes transitioning from WooCommerce to ONCORD effortless. We handle the migration of your products, images, and data, saving you time and ensuring a seamless switch to a faster, more secure, and modern eCommerce platform designed to fuel your business growth.

Exploring Alternatives to Shopify and WooCommerce: How Oncord Can Accelerate Your Business Growth

In the ever-evolving digital landscape, a robust online presence is paramount for business success. While e-commerce giants like Shopify and WooCommerce are popular choices, they might not be the perfect fit for every enterprise. Introducing Oncord - a dynamic web Content Management System (CMS) equipped with built-in marketing and automation tools, offering a comprehensive solution to elevate your business.

Driving Business Growth Through High-Performance ecommerce Websites in NZ & AU

In the competitive world of eCommerce, having a well-built, high-performing website is crucial for business growth. At FUEL, we specialise in creating custom eCommerce websites that are designed to help businesses across New Zealand and Australia thrive. Whether your focus is B2C or B2B, our expertise in building websites with seamless integrations and optimised user experiences ensures that your online platform not only meets but exceeds market demands. Discover how FUEL can transform your digital presence and drive your business to new heights.

Why a Good Score in Google PageSpeed Insights is Crucial for Your Website

In today's fast-paced digital world, where user attention spans are shorter than ever, ensuring your website is quick and efficient is more critical than ever. A key metric in this endeavour is your website's Google PageSpeed Insights score. Here's why a good score is not just a technical nicety but a vital component for your website's success and organic search engine optimisation (SEO).

The Importance of Personalised Website Training

You've hired a professional web development agency to build a custom website for your business, that's a great first step. But even the most beautifully designed, functionally robust website is only as good as your ability to use and maintain it properly. That's why personalised training directly from your web development team on how to use the admin area of your new site is absolutely crucial. Here are a few key reasons why this hands-on training is so important:

Behind the Scenes: How We Collaborate with Clients on Custom Website Designs

Collaborating with clients on custom designs involves a comprehensive, transparent process that ensures both parties are aligned on expectations and project scope. This article delves into our well-tested and evolved approach, from the initial meeting to the post-launch monitoring, to provide an insider's view of how we create custom designs that meet our clients' needs.

Why It Can Be Beneficial to Increase Your Digital Marketing Budget in a Recession

In the face of economic downturns, businesses often encounter a myriad of challenges that threaten their survival and growth. A recession, with its hallmark features of reduced consumer spending, heightened unemployment rates, and overall economic decline, prompts a reflexive tightening of belts among businesses across the board. The marketing budget, viewed by many as a variable expense, is frequently one of the first areas to face cuts in an effort to conserve resources. However, this conventional approach to recessionary pressures overlooks a critical opportunity for growth and competitive advantage - increasing the digital marketing budget.

Boost Your Google Rank: Mastering Keywords & SEO Strategies

Navigating the digital marketing landscape to secure a prime position in Google's search outcomes is akin to discovering treasure. It's not merely about being seen; it's about affirming your website as a trustworthy information source, drawing in more visitors, and ultimately, converting those visitors into devoted customers. But how do you enhance your Google rankings for your chosen keywords? And crucially, how do you pinpoint the most effective keywords for your website?

The Importance of Nurturing Your eCommerce Customers

In today's fast-paced digital world, eCommerce businesses are constantly seeking innovative ways to stand out and retain customers. The key to sustainable growth and customer loyalty lies not just in acquiring new customers but in nurturing existing ones. This is where the significance of understanding customer journeys and leveraging marketing automations comes into play. Moreover, having a comprehensive digital marketing suite like Oncord can streamline this process, ensuring that your business remains a step ahead.

The Benefits of Custom Integrations VS Off-the-shelf integrations

In today's fast-paced digital world, the efficiency and seamlessness of an online business's operations are paramount. Whether you're operating in the B2B (business-to-business) and/or B2C (business-to-consumer) space, a well-integrated website can be the difference between a user-friendly experience and a customer lost to competitors.

Why Controlling Your Website is Crucial for Every Client

In today's digitally-driven age, having a website is a necessity for businesses. However, it's not just about having a site; it's about controlling it. When it comes to owning and managing a website, autonomy is key..

Why You Need Separate eCommerce Websites for Each Country: Unpacking the Benefits

Are you looking to take your eCommerce business to new heights by expanding globally? Unleash the untapped potential of your brand by crafting separate websites for each country. In our latest blog, we delve into the key benefits of this strategic decision – from personalized user experiences, precise inventory control, improved SEO to regulatory compliance. Discover how this approach could redefine your global eCommerce strategy, tune into customers' needs like never before, and set you apart in a fiercely competitive landscape. Dive in now to discover why separate can mean superior in the world of international eCommerce.

Affiliate Marketing : Boost Your Ecommerce Game

Ever felt like you're shouting about your ecommerce products into a void, with slow sales and low visibility? Or struggling to build that critical customer trust? Well, prepare for a revelation! Get ready to discover the power of affiliate marketing, the unsung hero that can transform your ecommerce game overnight. In this blog, we're going to dive into the magic of affiliate marketing, showing you how it can skyrocket your sales, get your products buzzing online, and build rock-solid trust with your customers.

Top 10 Reasons to Make Our All-Inclusive Website Platform Your Secret Business Weapon

Welcome to the future of digital efficiency! Say goodbye to juggling multiple platforms and welcome the era of streamlined business management. Our comprehensive, all-in-one website platform is here to transform your online presence, combining everything from content and customer management to e-commerce, marketing, social media, and beyond. Dive into our post to discover how this unified solution can power up your business and fuel your journey towards unprecedented success.

AI Search Revolution

how AI is changing the way we search for information on the internet, from personalized results to visual search and more. Get ready to discover the future of search.

Will Google's Project Magi's AI Tools Change the Search Game?

Google is set to revolutionize the search engine experience with its new project, Magi, aimed at bringing AI tools to the search engine, but will it be enough to stay ahead of the competition?

Google's March 2023 Broad Core Update: What You Need to Know

Google has released a new Broad Core Update in March 2023 that is significant for website owners and SEO professionals.

How to use Chat GPT to write a compelling marketing email campaign

I know that writing a compelling marketing email campaign can be a daunting task, you want to grab your audience's attention and convince them to take action. That's where Chat GPT comes in...

SMEs warned to beware of digital snares this Christmas

Digital marketing technology may be more of a time waster and productivity killer than a panacea this Christmas because it could tie your staff away from other important activities like customer service.

Templated vs Custom Website's

In today's digital world, having a strong online presence is crucial for any business. Your website is often the first point of contact between your company and potential customers, and it's important to make a good impression. While there are many options for creating a website, one decision businesses often face is whether to use a pre-built website template or to have a custom-designed and developed website.

How To Find The Right Website Design Company

Website designers are experts at creating web pages that look good and function properly. They also understand how search engines work so they can optimize sites for better rankings in search results.

How to use content as fuel to accelerate your business

The elderly supermarket cashier looked at my single bottle of window cleaner and said, "You know you could achieve the same result or better with a bit of fresh lemon juice and white vinegar?" You could argue she had done her employer out of a sale, but it was quite the opposite.

Fuel Design turns 20

Today Fuel Design Ltd has officially been incorporated for twenty years. It's been a roller coaster ride that's for sure...

5 tips for a successful business website and online brand.

Having been in website design & development for nearly twenty years in Orewa, here are a few things we have noticed for a successful business website…

Marketing Automation

Think of a Marketing Automation as a series of events that are sequentially triggered to create steps towards a desired goal. These are often created to nurture a customer and create ‘Customer Journeys’ that incentivise the customers loyalty to your brand.

The Google Page Experience signal: Is your website is ready for the changes?

Most involved in the world of digital marketing and web design are probably aware of the announcement that Google made last year in May, regarding the coming addition of the new Page Experience Signal.

The Advantages of a Professionally Made Online Store vs a DIY Online Store

Have you ever considered the advantages of a professionally developed and managed online shop from industry experts with years of experience, over the numerous DIY 'solutions' on the market today?

WordPress plus WooCommerce - Is it the right eCommerce solution for YOUR business?

If you want to sell from a WordPress website, you will most likely be adding the WooCommerce plugin (although there are others plugins available also).

But, just because WordPress + WooCommerce is commonly used, does it mean it is the best option for your business to sell online?

Well, let’s find out. Today, we will have a squizz at WooCommerce to see how it stacks up against other eCommerce options on the market.

PageSpeed Insights – How important is a good performance score for your website?

How many times have you clicked away from a website because it is taking FOREVER to load? Probably more than once!

'Untangling The Web' of Your Online Business

There are a lot of components that make up an online business. Of course, one of the main parts is your eCommerce website. But, it does not stop there. You also have your marketing, communications, client experience, loyalty programs, stock management and so much more.

Website Integration

A good website integration can save many hours of administration, saving your business time and money. We have complex integrations for Xero, MYOB AccountRight Live, simPRO, Cliniko and more.

Could Your Brochure Website be Doing More for Your Business?

Does your website look professional, generate leads for your business, and give people a place to find you online? That’s a great start, but could your 'Brochure Website' be doing a lot more for your business?

B2C vs B2B eCommerce

You're selling things online, so all you need is a website with an online store? Well, not exactly.

How Improving Your Customer Journey Can Increase Your Sales

The Customer Journey is not about a trip. The “Customer Journey” actually refers to the complete experience that a customer has with your brand. It is not one stand alone event, but includes all of the various interactions or touch points that they have with your business, online and offline, throughout each stage of your customer service process. 

True Brand Loyalty Is More Than Just A Loyalty Programme

The loyalty programme is a huge part of modern business marketing. A loyalty programme often provides discounts and special offers to customers, in exchange for data tracking and extra sales for the vendor. But such programmes are not the complete solution for encouraging loyalty from your clients and customers.

Why Great Website Content is so Important

What is your reaction when you land on a website and the content is cringe-worthy? It is safe to say that you don’t stick around for too long?